Creator Portfolio
CH 1. SNS Contents
Particitipation rate : 100%
All contents led by me.
Naver Blog, Instagram
CH 3. Marketing Research
: Reference for Givenchy
Weekly Competitiors
1) Pop-up Store
-Gucci
A pop up store for Gucci gift collection
: Period : 2022.12.09(Fri) ~ 2022.12.25(Sun)
: To showcase Gucci’s carefully selected special holiday gifts. Gucci temporarily opened a gift pop-up store of Hyundai Department Store Apgujeong Main Branch. Hani of New jeans who is a Gucci’s ambassador visited the store opening event and drew attention.
2) PR
-After 2022 World Cup, soccer player Hwang Heechan Boom.
: Hwang Heechan, the hero of the 2022 World Cup, has been featured on some magazines with several house brands like Gucci X W magazine’s fashion pictorial, Loewe and Roger Dubuis X Marie Clarie.
-Valextra
: Miyeon of I-DLE visited the recently opened Valextra store on the 3rd floor of the Galleria East and Elle captured it in a video and posted it on Elle Instagram.
Weekly Competitiors
1. Exclusive Event
-Prada
: ‘Cute and lovely New Year’s greetings from Benny in Prada’
: Period : 2022.12.29(Tur) ~ Automatic finishing when limited quantity is out of stock
: Through Kakaotalk, there is an event where everyone can meet ‘Benny’ character for free, who sensibly matches various items from Prada collection, such as triangle bags and bucket hats.
2. PR
-Miumiu
: After Miumiu released its 2023 SS collection offline in KR, the brand is actively promoting feeds through various celebrities. In addition, they are advertising in various medias of Instagram. Miumiu is showing the most active viral through Instagram. The feature of this advertisement is that the brand carries out feed advertisements ranging from celebrities to models and fashion celebs with a focus on fashionable celebs.