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CH 4. Fashion Magazine work
: Marie Claire 
 

On Paper

 

Marie Claire Wedding(2021) annually published

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"Copywriting with refined words, Excavation of trendy items."

Particitipation rate : 50%

Theme, Item selecting, Communication with agencies and photographer led by me 

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Marie Claire(JUL-OCT 2021)
Monthly Magazine

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 Step into spring

봄기운을 가득 품은 달콤한 색감의 스니커즈
Sweet colored sneakers brimful of Spring vibe.


Contributing editor Minjeong Park

Particitipation rate : 100%

All contents led by me 

Particitipation rate : 30%

Team work project : Half of items & Theme le by me. 

Online

 

Marie Claire Web magazine


"Understanding of trendy celebrities and style icon."

Particitipation rate : 100%

All contents led by me 

CH 5. Personal Work 

Editing & Styling

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“Gender Neutral”

Conceptualized image.

(Ambiguity, Self portrait, Who are you, Xx Xy... )

“Hommage

: The movie PICNIC of Iwai Shunju”

Encounter between art (film) and fashion, visualization.

Particitipation rate : 100%

All contents led by me 

Storytelling for Brand concept

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"A big bag with printing scarf for Lovely girl who travel"
 

My two muses : Celine in the movie "Before Sunrise", Miso in the movie "Microhabitat" 
She always put a book to her bag even when she is traveling. She  well know meaning of life through enough contemplating. She know how to nourish her life and orient to a romantic view of life.

Also, she want to be looked lovely and soft by someone because she  is a little scary of being given scar from someone. Her packed bag seems to be full of lovely things not unnecessary things.

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Target : Millennial generation (born in 1980-2000) : 

There are many millennial people who seek ever changing look  through cheap fast fashion brand, But it are gradually increasing to  seek spiritual experiences, more deep mindfulness. Their underlying  messages of self awareness, respect for others and self love are  noticeably consistent.

Mood Board

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CH 6. Awarded Work 

Design

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Theme: Nostalgic Romance 

Muse : At a glance, a girl seems to be contemplating, walking around the romantic Seine river.

Direction of Design.

: The silhouette of the skirt does not  seem to be a 21st century silhouette.  It's reminiscent of the voluminous silhouette  of the Romantic era and also  expresses the individuality of the MZ generation.

Particitipation rate : 100%

All contents led by me 

Theme : Gender Neutral 

Storytelling : A girl and boy. Notably hanging around a museum of London. Their gender appears ambiguous, referencing their style. Their atmosphere could be created by a cool, modern silhouette.

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